The more AI,
the more humanity.

Technology is our tool, but people are our purpose. Every line of code we write has one goal: improving lives.

"Artificial intelligence amplifies our capabilities, but it’s the human heart that decides what to build and for whom."
Peyleth philosophy
OUR MISSION

Empower companies to reach a new level of innovation and productivity through the strategic integration of AI—without losing sight of the fact that behind every decision there are people.

OUR VISION

A future where AI and high-quality software, applied with strategy and ethics, transform organizations while preserving what makes us human: creativity, empathy, and connection.

THE PEOPLE BEHIND

Meet the Team

We’re not avatars or LinkedIn profiles. We’re people with passions, families, and a shared purpose: building technology that matters.

Álvaro Martínez

Álvaro Martínez

CEO and co-founder

Expert in technology strategy and digital transformation. Leads Peyleth with an innovative vision, driving business growth through smart solutions.

Santiago Marín

Santiago Marín

CTO and co-founder

Technology leader passionate about innovation. Leads technical development using advanced methodologies and AI when it adds value.

Sandra Noguera

Sandra Noguera

Administration

Responsible for financial and strategic planning. Manages resources to ensure sustainable and profitable growth.

GC

Guillermo Castillo

Development

Developer specialized in innovative solutions. Combines technical precision with creativity to build powerful applications.

JS

Javier Sánchez

Web design

Expert in modern design and user experience. Creates intuitive, visually appealing interfaces that drive results.

AJL

Antonio Jesús López

Cybersecurity

Cybersecurity specialist focused on prevention and incident response. Strengthens apps and infrastructure with robust controls that minimize risk.

VR

Víctor Roura

Support engineer

Support engineer focused on operational continuity. Resolves critical incidents quickly and improves processes to keep platforms stable.

JJ

Javier Jiménez

UX/Service Designer

UX/Service Designer who aligns user needs with business goals. Designs end-to-end journeys that reduce friction and improve digital adoption.

EG

Eugenia Garayoa

Design & marketing

Creative strategist who blends visual design with digital marketing. Creates memorable campaigns that connect brands with people.

Want to meet the rest? Behind Peyleth there’s more talent ready to drive your digital transformation.

WHAT DEFINES US

Values that unite us

Excellence

We exceed expectations. We don’t ship mediocre code—we pursue technical and visual excellence.

Collaboration

The power of teamwork. We work with you, not for you. You’re part of the team.

Innovation

Always ahead. We seek new ideas and technologies to stay at the top.

Impact

Solutions that generate real, measurable results for your business success.

Milestones

A timeline of how we build, deliver, and scale.

2023

Foundation

Peyleth is born with the vision to democratize high‑quality software development through AI.

2023

PH methodology

Programming Hyperflow is formalized: our methodology that combines human creativity with AI speed.

2024

First enterprise clients

Fintech and traditional businesses trust us to transform their operations.

2024

International expansion

We operate with clients in Spain, LATAM, and the United States, with distributed teams.

2025

Official digitalization agents

We become official digitalization agents, driving transformation through European grants.

2025

Operational excellence

We increase customer satisfaction by 40% and reduce maintenance costs by 60% with AI.

Ready to work with real people?

We’re not just another agency. We’re a team that cares about your success as much as you do. Tell us about your project.