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The more AI,
the more humanity.

Technology is our tool, but people are our purpose. Every line of code we write has one goal: improving lives.

"Artificial intelligence amplifies our capabilities, but it’s the human heart that decides what to build and for whom."
Peyleth philosophy
Our mission

Turn concrete operational problems into understandable, maintainable software that is useful to the people who use it every day.

Our vision

Organizations with systems that organise operations without obscuring accountability, decisions or the role of people.

THE PEOPLE BEHIND

Meet the Team

We’re not avatars or LinkedIn profiles. We’re people with passions, families, and a shared purpose: building technology that matters.

Álvaro Martínez

Álvaro Martínez

CEO and co-founder

Connects Peyleth's strategy with the business problems worth solving and keeps each project's decisions visible.

Santiago Marín

Santiago Marín

CTO and co-founder

Leads technical development, architecture and quality criteria, using AI when it adds value without replacing human review.

Sandra Noguera

Sandra Noguera

Administration

Coordinates administration, planning and resources so each phase has clear, sustainable commitments.

Guillermo Castillo

Guillermo Castillo

Development

Builds and maintains applications with a focus on clarity, reliability and continuity between deliveries.

Javier Sánchez

Javier Sánchez

Web design

Designs clear, consistent interfaces so complex processes remain understandable in daily use.

Antonio Jesús López

Antonio Jesús López

Cybersecurity

Supports prevention, risk review and incident response across applications and infrastructure.

Víctor Roura

Víctor Roura

Support engineer

Works on support and operational continuity, turning recurring incidents into system improvements.

Javier Jiménez

Javier Jiménez

UX/Service Designer

Aligns user needs, processes and business goals to design complete, understandable journeys.

Eugenia Garayoa

Eugenia Garayoa

Design & marketing

Brings visual and communication judgement so each product clearly explains what it does and who it is for.

Want to meet the rest? Behind Peyleth there’s more talent to turn operational problems into useful, maintainable software.

Let’s talk
WHAT DEFINES US

Values that unite us

Milestones

How our approach to building and presenting operational software has evolved.

2023

Foundation

Peyleth is founded to build custom software by combining human accountability with AI assistance.

2023

PH methodology

Programming Hyperflow is formalized as our framework for combining AI assistance, technical review and business acceptance.

2024

First operational platforms

Projects in fintech, finance and services begin connecting processes, documentation and follow-up.

2024

More sectors, same criteria

Our experience expands into hospitality, training and the creator economy while staying focused on real operations.

2025

Kit Digital stage

We worked as digitalization agents during an earlier stage of Peyleth. It is no longer part of our current offer.

2025

Focus on management platforms

Management platforms become the core offer, supported by scoped automations and selective modernization.

2026

Own products and real projects

KGestión moves towards launch alongside compact products and bespoke platforms built for real operations.

Ready to work with real people?

We work closely with the people who understand the operation, with human accountability and visible decisions from start to finish.